A grammar reference that is known for its clear explanations and for dealing with the topics students find most difficult. Two separate books of exercises provide practice. Thomson and Martinet's grammar reference book has become a classic, and one of the most widely-used books of its time. It is a usefu…
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and…